With the launch of the Alexander Wang x H&M collection, a powerful hybrid between sports and high fashion, we are now witnessing the longevity of sportswear in Fashion — once a trend, and now a rising culture. By culture in relation to sportswear, i’m not referring to the obvious culture that is sports, because it is widely accepted that sports can be very much linked to a country or a community’s culture. By sports culture, i’m really talking about a new set of values that are both shaped by and shaping our generation based on the shifts and progressions of our beliefs — this new sports culture, with the help of fashion, is a lot more about health, than competition. I remember in late 2013, when the spring 2014 collections were coming out, the sportswear trend was in full-swing, with luxury brands taking cues from all sorts of athletic wear. The fusion of contrasting elements: luxe materials, like leather, silk, and mesh with the classic structures of sportswear staples, like baseball jackets, trackpants, sweatshirts, kept things fresh on the runway. There are also designers like Wang, who has always been faithful to sportswear in his designs, whether it be for his eponymous label of Alexander Wang, or Balenciaga: “I don’t do any sports! I only wear sports clothing”. Just like how Wang says “there’s a piece for everyone” in his new collection with H&M, sports and health is now more available to every age and gender than it ever was. And I think that’s what i’m trying to get at with this “rising” sports culture that i’m referring to — we’re getting fitter and healthier for the right reasons.
With the help of fitness bloggers, Instagramers, Youtubers, etc, the mindset of fitness, health and staying active is now largely present in our current, younger generation — teenage girls are now steering more away from the push-up bras, and more to the sports bras. Of course, the desire to stay active is induced by fashion and the ability to not have to compromise style for sports — a definite win-win situation (especially for all the style junkies out there). So start getting active, if you aren’t already. I mean I love my food, but you really have nothing to lose (except for some cellulite) when you’ve got designers like Wang in full support of your fitness journey ;)
images courtesy of h&m, luckymag, style.com
P.S. When sneakers replace heels in a Chanel couture show, you know something big is up.