Thursday, October 23, 2014

IN A CLOUD

I was trying so hard to not sweat while shooting this and was failing miserably because although its “fall” its still around 30 degrees celsius. After having rumours speculate amongst relatives and family members about how “its going to get cooler next week” for the past few weeks, i’ve given up on the notion entirely and have decided to start my own winter clock — the moment I put this Topshop furry sweater on my body I declared the beginning of winter (yes, i’m optimistic). 

I’m still worried about how this cloud-like sweater will turn out after I put it in the wash (worst case scenario: clumps of fur), which was largely the reason why I decided to shoot this in its most glorious moment as a remembrance if all else fails. But its also pieces like this that make me so excited for this season. For one, this heat trapping top is my toned-down take on the flamboyant classic — the fuzzy fur coat, as its cropped, bulky structure gives a nice contrast to a form fitting bottom, like this wrap skirt I have on. Also, the space this sweater allows for (thanks to its oversized fit) gives room for layering which can instantly sharpen the entire look for versatility. 

News flash: I’m extremely excited to wear subtle, clean and simple shapes this season, and to look “normcore chic” if I do say so myself — winter mantra: blend in to stand out.

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(Top: Topshop, Skirt: Topshop)

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Pearl

Thursday, October 2, 2014

FASHION AND THE BIG "APPLE"

It sounds cheesy but fashion has always been a part of my life, similar to a life companion - some people have pets to vent to, I have my ever-changing style to rely on. For the past few years, I have always come across the question of why fashion matters - this question is sometimes asked by others, and most of the time asked by myself. My response to this in this post won’t be the sentimental kind you’re looking for (sorry), it will be more practical, perhaps one that can show exactly why other industries should/do value fashion and the fashion industry. I know some look down on fashion as something that is superficial and useless, even, but sometimes the best way to prove them wrong is to show’em what we’ve got. 

If you haven’t heard already, the almighty Apple recently recruited talents from the Fashion industry, including Burberry’s former CEO Angela Ahrendts and Saint Laurent’s former CEO Paul Deneve into its circle of executives. No longer just about nerdy gadgets, the tech industry has evolved with the understanding that the qualities and talents of the fashion industry are valuable to the branding of these technical gadgets that can no longer only rely on function and neglect aesthetic. Since fashion is all about the visual effect, it goes hand in hand with wearable technology. 

Wearable tech has been the newest, and most challenging venture of the retail tech industry, especially since it relies so much on the aesthetic, shape, and comfort when worn. As of now, this market still has not reached its potential because of the many factors that need to be taken into account. Designer labels and brands however, are familiar with the concerns and unfamiliarities that tech companies like Apple have. Other tech companies have tried and failed (to some extent), especially with less help from fashion-experts coming from large, leading fashion labels like Burberry and Saint Laurent. Apple, however, recognizes the need for fashion insiders, like Ahrendts and Deneve, to guide the development of their wearable products.





The new Apple Watch announced early this September (released in 2015), with the help of Ahrendts (the new retail chief), was branded and categorized just like how fashion collections would have. The watch was separated into 3 categories - the standard Apple Watch, Sport, and the 18K gold Apple Watch Edition. This arrangement is not something unfamiliar in fashion as the different lines, each with a wide breadth of designs targeted to different demographics and market segments, broadens its audience by making it attractive to all. Also, the watches created by Apple’s predecessors had a bulky shape that looked unattractive and uncomfortable, but this time, Apple pioneered once again with the sleek and thin design of its Apple Watch that also allows for variation.



I could go on for days about the powers and perks of the industry, with the Apple Watch being only one of the examples, but the big picture is - the fashion industry is capable of transforming any ordinary thing into an it product that is branded, marketed to the masses, and wanted. I guess this post is just a text-version of me talking myself out of problems, as I often find myself doing, but I hope it gives a general answer to your question, as it did to mine, if you ever come across it.

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Pearl

Tuesday, September 9, 2014

VALENTINO MEN'S LANDMARK HK RE-OPENING

This weekend I got to attend Valentino's men store re-opening in Landmark with my bestie, and I have so many good things to say. Although getting to the registration booth was terribly difficult due to the swarm of fans crowding around the entrance, we got in with a glow-in-the-dark stamp (very clever as it doesn't stain your arm), and walked in holding our breaths - the space was filled with industry elites and VIPs, and we were the odd ones out. It took a while of catching our breaths and hyperventilating to realise where we were and what we were doing - it sounds embarrassing but oh boy was it intimidating at first. Embarrassment aside, the newly renovated shop space was classy with beautiful and nicely crafted lighting, and lets not even mention how much detail and love was put into the designs of the changing rooms. On top of this, the F/W14 collection for the Valentino man was on point and full of statement pieces, as expected of the brand that propagates trends and pieces with an extreme care and attention towards detail and quality. One of their statement pieces for the season is the horoscope loafer with uniquely stitched designs for each horoscope, with studs embellished at the rim - a continuation of their hallmark.

Check out some of the things I saw (they will be holding another event in November, so stay tuned for more pics then!):

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Despite missing some of the celebrity guests and the beginning of the event (tip: be on time if you want to catch them), the atmosphere was eye-opening, and one that I was so glad I got to experience. I hope you liked this too! 

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Pearl